From their website:

ChildBook's mission is to help other parents bring up their children bilingual in English and Chinese. We founded ChildBook in 1997 to help children and adults Learn Chinese and about the Chinese Culture. We offer Learn Chinese Language and Culture children's products including books, CD's, and DVD's in Mandarin Chinese and English.

ChildBook.com since 1997 provides quality Chinese cultural and educational products to help children and adults learn Chinese and about the Culture. Products are in English and Chinese, and include Chinese books, Chinese music, Songs, and Stories, Chinese Language Learning Video's and software. ChildBook offers products to individuals, schools, libraries, home schoolers learning the Chinese language and culture. There are also free Chinese related lesson plans, projects, coloring, and more! The owners started this business due to their frustration on finding quality products to teach Chinese to their daughter. And learning Chinese can be challenging without the right material.

As parents, we owe our Children to teach them about their heritage and culture while they are young. The reason we started www.childbook.com was our personal experience in trying to get quality Chinese Children's Books in the US.